After the listing from the original iPhone, Apple introduced a new annual cell phone, but we can clearly find that the appearance on the sui generis iPhone, iPhone 3G, iPhone 3GS exactly the same, iPhone 4 iPhone 4S and miraculously they are similar, this is not to please explain it to illustrate the master, Steve Jobs did what was a dream.
If the 3G and 3GS classified as a group, 4 and 4S classified as a group, you will find the first year of the new appearance of the phone is released, the second year is to upgrade the internal parts, new wine in old bottles used after sold a year, two years a product life cycle strategy, and the CPU leader Intel's Tick-Tock model just somewhat similar.
What is Tick-Tock model
Tick-Tock is the pendulum swinging like the original sound of the word, but here of course not mean that. Reference to Intel's official statement, Tick-Tock is the transistor process technology, and processor micro-architecture, the development time between each staggered with each other, so that each period has a new technology will be released, and unpublished new technologies that group, you can launch the technology into their other side, and also retain the remaining development time, thus achieving mutually beneficial cooperation.
Simply put, Tick-Tock is to let the two teams together to do the division, in turn released the results.
Using the Tick-Tock model has many advantages, the most obvious benefit is that you can shorten the new product launch, you can create a lot of money pit people or come in, come back the development process can be time-stretched, the more ample time usually can nurture a better quality, and, as mentioned above, introduction of new products released to the rest of our time, the other team happens to be the introduction of new technology, you can just take advantage of our big fuss about the timing, so this can be developed complete, let the product was added to the other technical results.
Intel released the 2009 Roadmap, it is clear that the concept of Tick-Tock
Above diagram as an example, the first generation of CORE i7 using the Nehalem micro-architecture (process 45 nm), based on after it's "Tick" mission is to improve the electric crystal system, process technology, process technology upgrade to 32 nm, the launch of the product is Westmere, it brings a higher operating speed, better power efficiency, the next "Tock" stage, the process is introduced as the new 32-nanometer micro-architecture Sandy Bridge, which brought such as Quick Sync Video and Thunderbolt these new features, in the same process technology, the users can enjoy more enhanced functionality.
Apple camp that it?
Begin to discuss the situation in the iPhone, we first look at the generation of the hardware differences between the iPhone, please see the following key specifications comparison table.
On the table "look" in the A, B, C configuration was due to the needs of self-description of the classification is not the official specifications. GSM version of the iPhone 4 due to the antenna through the door event (signal strength due to a specific hand-held method Ju Jiang), listed more than five months after the launch of the CDMA version of iPhone 4 slightly modified antennae and appearance, then the appearance to continue the extension to the iPhone 4S, and because in general there is not much change, so are classified as C configuration, the difference may refer to the diagram.
The main change is that to avoid the occurrence of death grip, CDMA version of the protective cover is common and iPhone 4S.
If Intel's Tick-Tock model applied on the iPhone, you will find in the iPhone 3G and iPhone 3GS between, like Intel's Tick stage, to provide new internal parts, but the design is complete the extension of using it. However Tock stage is not so obvious, the iPhone 3GS and iPhone 4 between the appearance of a completely new design, but the specifications in addition to storage capacity among the cells, other parts have escalated.
In this comparison, is similar, Intel and Apple are both products of two cycles, as a policy basis, but the difference is, Intel is clearly the Tick-Tock stagger the two tasks, and Apple is more like Tick to allow two-year cycle, and Tock of the cycle is only one year, the first year only for the generation of the host to provide hardware upgrades, while the second year in a renovated appearance, but also an upgrade way the hardware.
But this really you? Or good?
If when I have the iPhone, then do not imagine I will conquer the universe, I will indulged in angry birds while forgetting to write The Art of War
1 bottle cost strategy
First, we first of Intel's Tick-Tock on the side, the Apple this new "class of Tick-Tock model" different name, with regard to the name of new wine in old bottles, called "bottle strategy" better. The biggest bottle strategic advantage is cost savings, in the same appearance, the product appearance and design can be saved, and the corresponding back-end storage, transportation, packaging, can be directly extended to use the old system, which equivalent to the average cost of a series of two products allocated to the body, so that products more price advantage. In the manufacturing process, but also, and this situation is very similar to the production line just to do the minimum to mobilize, we can produce the next generation of products, whether the transaction equipment, raw material change, staff training, can the new the expenditure required to save the product.
(2) risk diversification
And appalling to see the white iPhone 4 machine events, because the white paint on the glass body has a difficult production, thin it will light, too thick and difficult to seal makes the touch panel, so the delay time to market for over ten months. If this ten months, in exchange for new phones soon the news, I want to not only consumers, furious, and even Apple executives sleep at night and it was a nightmare scared wet the bed, after so long effort, if the white iPhone 4 product cycle less than six months, then go on so much capital investment, how fishing to come back, so, so, as the successors of iPhone 4S also continue to use the same body, then this crisis and risk, it can spread over the first two years, so the company to minimize the damage as much as possible.
ges, after months of separation, finally let Heibailangjun with the debut.
But then again, if the appearance of the product from consumers like it, it would mean that a confession is to be fire a gun twice mean? It is true, but the other, but Apple yeah! Apple Yeah! How does smoking eye shape may launch the product, so this would not have discussed.
3 consumers do not fall behind the psychological
The other hand, for consumers, this strategy does have its bottle unique. First, it created its own sweet spot rule, the general rule is 3C products enjoy the early morning to buy, to buy a discounted evening, but the iPhone is the early morning to buy to enjoy and evening of new goods to buy, its price is very hard, and so for longer are almost at that price, if you approach the late hour, it will become to get a cell phone is about to take a back seat, so long as the new machine on the market, will result in replacement boom, bottle strategy supported by Jia Bo Sri Lanka is proud of the "hunger sales law," so in this new trend in the consumer, because the buy and more to buy, thus creating a next release will be the first to win one idea.
That after the introduction of new products, old products get people how to do? It does not matter, anyway, people can not tell you is to get old. Yes! iPhone in addition to the mobile phone, it also gradually become a status symbol, a symbol of the pursuit for the taste (even though many people think that iPhone is just blind followers), come up with iPhone, on behalf of your good taste, even holding old cell phone, hold it as long as if nothing had happened to browse facebook, any who think you are keeping up the trend of Apple fans.
4 all the time to buy
In addition, some just want to catch the apple train, they do not care class of people, asking them in the market for some time, even after the release of the next generation of models, go out and buy old is not a problem, anyway, in the hands of are the same thing and everyone's thing. I wanted to wait for the king's consumer flagship machine to how to do it? It does not matter, Apple has a fundamental solution to your problem area, you have only the "new shape, but not the strongest," and the "old shape, but the built-in upgrade" of the two options, so you never have, etc., anyway, which do not to, want to buy when the right to his opinions bought.
5 buying buy
Finally, since many countries are carriers for two years a signed contract, many consumers to get a new phone, is to wait until the contract expires, to renew buy a new machine, so whether you are buying before " the new version looks "or" built-in upgrade ", the next time the purchase of new machines, are already after Tick-Tock turn things around, so in the hands of the appearance of the new machines have been refurbished, two interior upgrades times, basically buy a new machine to meet the expectations.
How to, bottle strategy is really calculated to anger, too numerous to record ah!
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